Many people turn to a blog content provider because they just don’t know how to get the most out of their blogs. Many others – probably with some overlap – choose to have a blog content provider take over the writing and management of their blog because they have trouble coming up with daily content.
When you hire a professional blogger to write and manage your blog, concerns about writer’s block tend to fade away. But how do professional bloggers get their ideas? How do they keep content that’s relevant and fresh posted on your blog each and every day all month long?
There are a number of ways. The following five, however, speak to the most common ways in which bloggers approach client blogs.
1. They do some research. In part, this entails reading the content of your business’ website to get a feel for the products and services that you offer. They look at posts that have been made in the past and they take a look at your industry.
By taking the time to understand your company, your products and services, the way you look at your industry and your business goals, a professional blogger can create a database of topics to explore in your blog.
2. Blog content providers read other blogs on the same topic as the one they are writing. For example, if your blog is about travel, the professional blogger will look at similar sites to see what’s being talked about. Same is true whether you are a real estate agent, a hotel manager, a chef or a race car driver.
By reading similar blogs, your blog content provider can help to engage in conversations with others interested in the subject and even create links to boost your blog’s popularity.
3. Blog content providers can take a look at your products and services and offer suggestions for putting them to good use. Do you offer a marketing service? If so, your blogger can create content based on ways in which that service can be used.
Sometimes, drawing more customers is simply a matter of providing alternative uses for products and services – uses that you may not see because of your connection to the project.
4. Blog content providers can work with you to create feature content. Feature pieces have long been the mainstay of journalism; people want to hear personal stories and experiences. By profiling one of your customers, working with customer testimonials or offering product reviews of helpful software or even websites, professional blogger can help you to engage with your customers or clients.
You may be reading this article thinking that these are things that you could do on your own. You may be wondering why you need a blog content producer working on your team. “Can’t I just do this myself,” you may ask.
The truth is that, yes, you can do all of these things on your own. However, often your time will be fractured by phone calls, customer questions and other parts of doing business. A blog content provider, on the other hand, will be committed to creating fresh content that draws readers; the right blog content provider will also be able to create content that attracts search engine crawlers as well.
As a result, your blog will receive increased notice and increased readership and you are likely to experience a surge of interest in the products and services that your company offers. Is a blog content provider a good investment? The right blogger is.
Glenn Ozburn, also known as “Ozzie”, owns and operates Get Viral! Marketing, LLC. You can always contact him at 770-864-0892 or send him an email at firstname.lastname@example.org. Glenn has over 30 years of experience in Graphic Arts, Digital Arts, Marketing, Packaging and more. Please connect with him on LinkedIn.