Running A Great Video Marketing Strategy
Before you read the following you need to realize that video is here and it is here to stay.
If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting your mind and money into video marketing. Do you have enough resources to create videos?
Are enough people in your target audience interested in videos?
And in the end, will it be worth the effort? In short: yes.
In this article, we will cover some of the key video marketing statistics for 2020 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your video marketing strategy for 2020.
There are many online strategies you can use in order to become a successful business person. One of these strategies is marketing with videos via a YouTube channel. Videos that are relevant to your business, while also providing an engaging message for your viewers, are capable of attracting numerous waves of network traffic. The tips you’re about to read will help you.
A great beginning tip is to choose great video titles. A good title will grab a viewer’s interest and cause them to want to click on your video. Additionally, a good title is more memorable. Also, a good title will help spark interest in the content that follows. Use creative, relevant titles on all of your videos.
Try to engage viewers from the very start of your video; start in the middle of the action. Opening your video by saying, “Hello, I’m so-and-so” may cause viewers to instantly close your video and click elsewhere. If viewers won’t even watch a first video all the way to the end, they are unlikely to watch any additional videos on your channel.
Video marketing enables you to stay close to your customers. One way to use this in your favor, is to ask your viewers to send you ideas or questions that you can make short videos about every week, or even every few days. If feasible, you can offer a prize or incentive to viewers whose questions were used in your videos. Uploading videos to your YouTube channel frequently, that are of a good length (five minutes or less) and of good quality, will go far in increasing the number of viewers to your videos, which will increase the amount of traffic your videos drive to your business website.
In your videos, use other people such as guest speakers. As interesting as you might be, your viewers will really appreciate seeing a different face from time to time. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers. Also, look for guests that will bring their following with them to your videos, thereby increasing the number of views to your videos.
A twist on the previous tip, is to find the right person for the video, if you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. There is no shame in admitting you may not be the best face and voice for your at least some (if not all) of your videos; rather, find someone who will increase views to your videos.
A product review video is a great way to promote your product. From the unboxing process, show how to set up, assemble, and/or demonstrate your product. Discuss each feature and how it works. Mention any options that are available and don’t forget to include information on the warranty, if applicable. Video reviews show your viewers why your product is the one to buy, which can move them from prospects to customers.
Video marketing is a great way to introduce viewers to your products, but it should not be the only strategy in your marketing campaign. Videos should not replace content creation; instead, they should be used to enhance the content already existent in your marketing campaign. One tactic you can use to increase your viewers, is to use ads or qr codes in social media. People who see these advertisements will probably have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your video even more exposure. You can reach far and wide using video marketing. Unlike other marketing campaigns that only affect a small area, video marketing is global.
In a sense, 2020 will be your year to introduce video into your marketing budget. If you need help, call the team at Get Viral! Marketing, LLC and we can help. We are here for you.
Glenn Ozburn, also known as “Ozzie”, owns and operates Get Viral! Marketing, LLC. You can always contact him at 770-864-0892 or send him an email at ozzieozburn@gmail.com. Glenn has over 30 years of experience in Graphic Arts, Digital Arts, Marketing, Packaging and more. Please connect with him on LinkedIn.