As you may or not be aware, some search engines search for exclusive, specific or rare content. They look for content on your site that is not available from other sources and once they find it they then rate your pages accordingly. The beautiful thing about blogging is that your content does not have to be long or elaborate in order to get across a unique, point or piece of information that will impress the search engine. In fact the basic structure of your log should consist of about two hundred and fifty words of commentary and server who link or two to some interesting sites (including something on your own!)
There are individuals who write longer blogs but instead go to other sources on the web and rewrite articles that they have found. The problem with this tact is that a search engine spider may be able to note if it has seen this type of information before and not rank your blog page very high.
It is also a good idea to lure the search engine spiders by adding material frequently to a blog. When you continually refresh material it keeps them coming back. For instance if you have a 1200 word article on search engine optimization you would like to post on a blog you are better off to divide that article into 400 word pieces and have each of them discussing a different virus. Dividing longer articles into shorter pieces is a way of making the most of its marketing potential.
It also helps if you think of your blog as having a specific goal or purpose that it must achieve. This is what will possibly make your exclusive content different then any other type of information that the search engine spiders and robots may have run across while searching for material to index. The more focused your goals are the more unique your blog content is likely to be.
The most essential component of a blog is not only its keywords, but also the timeliness of its content. It is timely content that is going to attract the search engine and also readers. This means that you must have content that is unique, expert or original. When your readers add their own comments and links to your blog this expands the search ability of your content. It should also be content that is focused on one topic and that seems specialized, fresh and new.
Another essential component of Blog content is that it must be up to date, just as any news article is. This is also what marketing and advertising experts call “hot content.î Cutting and pasting articles from other sites simply won’t work because the search engine sites will simply ignore what you come up with. Nobody wants to read yesterday’s news. Or you will get a complaint if the page is indexed in the search engines and the content belongs to someone else. When it comes to hot content, originality is key!
Another crucial reason why your content must be original and fresh is because on the blogging page, your content is arranged in reverse chronological order. The most recent content is presented at the top of the visible page and provides immediate access to topics that are most timely (meaning the blogs you have just written.)
Another great thing about a blog is that it is of a viral nature. It can be distributed for free through an RSS, Atom or XML feed that allow readers to subscribe to your entries just like they would a magazine or newsletter. This means that users can subscribe to blog content. This brings repeat business to your site and increases your chances of the affiliate links inside your blogs of being picked up and spread by other affiliate marketers.
Glenn Ozburn, also known as “Ozzie”, owns and operates Get Viral! Marketing, LLC. You can always contact him at 770-864-0892 or send him an email at firstname.lastname@example.org. Glenn has over 30 years of experience in Graphic Arts, Digital Arts, Marketing, Packaging and more. Please connect with him on LinkedIn.